Embracing emerging technologies to define and create beautiful, functional, world-class products & experiences.

I am a passionate leader with a proven track record launching cross-platform products and services.

I’ve built, managed and motivated interdisciplinary teams from the ground up.

I’m most comfortable being hands on and getting dirty.

I have a passion for design and usability, with a love for figuring things out and solving problems.

I believe that a product should be a 360 degree experience… from the content strategy, to the interactions.

I’m a lover of dogs, sushi, F1 and UFC.

I am currently Creative Director, Experience Design & Strategy @ Deloitte Digital.

NOTABLE ROLES & TEAMS

Creative Director, Experience Design & Strategy

Deloitte Digital

Sep 2021 - current

Design, Creative and People leadership for the Deloitte Digital Studio in Manhattan Beach.

Clients: Apple, USGA, Thomson Reuters, Anthem, Hewlett Packard Enterprise, and others.

Senior Manager / Principal Designer, Experience Design & Strategy

Kaiser Permanente

Feb 2016 - Sep 2021

Oversaw redesigned experience for prospective customers and 12 million existing KP members.

B2C and B2B design systems: including design pattern library, component library, and front-end code library. All designs tested with users, for 4 responsive breakpoints, and for ADA compliance.

• increased key member transactions from 8% to 20%

• increased online bill payments by 54%

• Responsive web; iOS and Android apps

Scaled team of 11 designers to 56+ distributed, cross-functional team including designers, researchers, and copywriters. 

Supported digital transformation to new organizational structure, processes, and roles/responsibilities.

Director, Product & User Experience

Card Corporation

Jun 2015 - Jan 2016

Led Design & Product for mobile alternative to branch banking.

Defined and executed all phases of UX & UI design for iOS/Android and responsive web.

Managed in-house designers and design vendors including recruiting, resource strategy and allocation.

Led product roadmap definition and planning, as well as content strategy and product voice.

Director, User Experience & Design

Green Dot Corporation

May 2012 - May 2015

Led UX/UI on beta and public launch for GoBank - Sam Altman and Alok Deshpande’s award winning checking account designed for mobile.

Worked closely with the CEO and CMO to realize their vision for greendot.com - the world's largest prepaid debit card company by market capitalization, and payment platform technology used by Apple Cash, Uber, and Intuit.

Led UX/UI/visual design across multiple lines of business including Green Dot Prepaid, Green Dot Network, Walmart MoneyCard, AccountNow, Rush Card, and NASCAR Card.

Led design and launch of PayPal Cash (powered by Green Dot @ The Register), that allowed cash funding at retail stores via mobile barcodes.

Managed in-house designers and design vendors including hiring, resource strategy and allocation.

ADDITIONAL NOTABLE TEAMS

GoBank

CBS Interactive

Radar Works

One +K

Daily Planet

Deep Dive Media

Cannery Agency

Blink Digital

Point .360

NOTABLE BRANDS I've Worked with

I’ve been fortunate to have amazing clients/teams working together to produce experiences we are proud of.

Shoutouts

“Great presentation! You are really talented Gina and your guidance is really helping [designer name] grow.”

— Design Leader @ Kaiser Permanente

“Gina! You were my mentor for a good portion of the pilot! I loved working with you! Thank you so much for all the support and guidance 🙏”

— Sr. Designer on their last day at Kaiser Permanente

“… your ‘tired’ is way ahead of most people’s ‘rested’. 🙂”

— Sr. Designer @ Kaiser Permanente